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During my time as videographer for Zeta Tau Alpha's international headquarters, I produced weekly video content for a national sorority with over 290,000 members. I traveled across the country with more camera equipment than seemed reasonable, filming and interviewing collegiate and alumnae members, then returning to edit everything from member profile features and educational content to historical retrospectives and event coverage.

 

The work required balancing strict brand standards with authentic storytelling—creating content that could connect with audiences ranging from college students to multi-generational alumnae. It was a year of learning to work fast, stay organized, and make compelling content under pressure. Below is a selection of projects that show the range of what I created.

What is Crown Chapter?
01:16
Nine Key Values
03:00
Noble Leadership Styles
02:52
ZTA's Philanthropy
03:01
A HEC of a Badge | What the HEC?
05:37
2023 Alumnae Anniversaries | Zeta Day
05:13

Valerie Crook

COMMUNICATIONS PROFESSIONAL | MULTIMEDIA STORYTELLER | EDUCATOR

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